Blog & guides

Guides to testing what you publish

Practical, factual articles on A/B testing in WordPress - setup walkthroughs, statistics in plain English, and honest advice. No hype, no jargon left unexplained.

Three steps: pick a page, type version B, read the result.

Guide

How to A/B test in WordPress (step by step)

A complete, beginner-friendly walkthrough - from your first hypothesis to reading a significant result.

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A variant page whose canonical link points at the original, with a temporary redirect.

Article

Does A/B testing hurt SEO?

Google's four rules for testing, what they mean for element and URL tests, and the settings that keep rankings safe.

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A feature grid comparing three plugins with checks and dashes.

Comparison

Best A/B testing plugins for WordPress in 2026

An honest comparison of the real options - including where each competitor is genuinely the better pick, and how to choose.

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A page builder's CSS Classes field holding the variant class, beside the page headline it targets.

Tutorial

How to A/B test in Elementor (step by step)

Duplicate a section, add one CSS class per version, pick a goal - a complete Elementor split-testing tutorial.

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A bell curve with the tail beyond the 95 percent threshold shaded.

Explainer

A/B testing statistics made simple

Significance, confidence, power, and sample size in plain English - enough theory to stop shipping false winners.

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Visitors split evenly between two landing page designs.

Guide

How to split test two landing pages in WordPress

URL/redirect tests done safely: build a challenger page, split traffic with SEO-safe canonicals, and ship the winner cleanly.

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A two-week calendar: a tempting early result on day three, the planned finish on day fourteen.

Article

How long should you run an A/B test?

Why stopping at the first significant number fails, how to plan duration in advance, and a worked example with real figures.

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Visitors needed per variant: 208,000 for a 5 percent lift down to 2,500 for a 50 percent lift.

Article

How many visitors does an A/B test need?

The three inputs behind every sample-size number, a lookup table, and what to do when your traffic falls short.

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A page wireframe with the headline and the call to action marked as the first two things to test.

Guide

Your first A/B test: what to test with no data yet

Find the traffic, name the page's one job, pick a change that can actually win, and check the arithmetic before you build.

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Google Optimize, ended in 2023, and the three kinds of tool that replaced it.

Article

What replaced Google Optimize?

Where users went after the 2023 shutdown - cloud platforms, developer tools, WordPress plugins - and how to choose between them.

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A conversion line that spikes 40 percent during the test and settles back to the baseline after launch.

Article

Why your A/B test said +40% and nothing changed

Six ways a winner vanishes in production, the tell-tale sign of each, and a diagnostic checklist.

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A cookie crossed out beside a local storage key: a test that stores no personal data.

Explainer

Cookieless A/B testing and GDPR

What GDPR covers, what the ePrivacy rules cover, and where a first-party test that stores no personal attributes sits between them.

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