Free vs Pro

Free runs the test. Pro tells you when to trust it.

Free is a complete testing tool with no traffic limits. Pro adds the statistics that let you call a winner with confidence, then the targeting and automation that save you the babysitting.

Included Not in Free

Every feature, Free against Pro
Feature	FreeFree forever, no traffic limits	ProFrom $49 a year, per site
Running tests
Tests running at once	3	Unlimited
Variants per test	2	Up to 6
Element, section and URL tests	Included	Included
Point-and-click creation	Included	Included
Cookieless, flicker-free, no traffic limits	Included	Included
Keep showing the winner	Included	Included

Measuring
Goals	Page visit, element click, link click, form submission, add to cart	Free + scroll depth, time on page, engaged time, WooCommerce purchase with revenue
Results	Impressions, conversions, rate, leader	Free + significance, probability-to-beat, uplift intervals, SRM detection
Segmentation	Not in Free	Device tabs, time-series charts
Export	JSON test setup	Free + CSV results

Targeting and automation
Targeting	Not in Free	Device, visitor type, URL parameter; traffic weighting; page patterns that limit a test to, or exclude it from, chosen paths
Automation	Not in Free	Scheduling, automatic winner, email and Slack alerts, weekly digest
Webhooks and role controls	Not in Free	Included

Working with it
AI (your own key)	Copy suggestions	Free + AI Magic: describe a change, get copy and styling
Support	wordpress.org forum	Email

Free

A complete testing tool, not a trial

Element, section and URL tests on any builder or theme, created by point-and-click. An element test runs on every page its class appears on, so a header or footer test is site-wide without Pro.
No traffic limits, no account, cookieless and flicker-free. Results stay in your database.
Results show visitors, conversions and the leader. The verdict reads "Collecting data" until every variant has had 100 visitors (that minimum is a setting), then "No clear winner yet" until Pro does the maths.

How it compares with the other tools

Pro

Know when to trust a result, then stop babysitting

Confidence. Significance, probability-to-beat, uplift intervals, SRM detection, and automatic winners once you switch them on.
Money. WooCommerce purchase goals with revenue, scroll depth, time on page, engaged time.
Scale. Unlimited tests, up to 6 variants, targeting, scheduling, alerts, webhooks, role controls.

Plans from $49 a year, 14-day refund. See pricing

Results page: the benefit-led headline declared winner at 6.26% against 4.7%, on 8,398 visitors, with a keep-showing-the-winner button — The Free results screen. Visitors, conversions and the leading variant are Free; the Confidence tile is tagged Pro and stays blank, because Free never calculates significance.

The Pro results screen for a checkout test: a winning variant with 99.5% confidence shown in the Confidence tile, a 99.8% probability to beat, an uplift range of 8.5% to 46.6%, All devices, Desktop, Mobile and Tablet tabs, and a two-week trend chart — The same screen on Pro: the Confidence tile carries a real figure, here 99.5% and high enough to call a winner, alongside probability to beat, the uplift range, device tabs and a trend chart.

Start with Free. Pro switches on in place.

Both are on their way. Join the waitlist for one email when the free plugin is listed and one more when Pro goes on sale.

Join the waitlist See pricing