Roadmap
What's here, and what's next
A clear, honest view of what AB Test WP does today and what we're building. Plans can shift, but this reflects our current direction.
Built, not released yet
Built and ready
Everything below is in the current release of the free plugin and Pro add-on.
- Free
Core testing
Element & section tests (CSS class or point-and-click), URL/redirect split tests - even across two sites - A/B with 2 variants, up to 3 active tests, and page, click, link, form-submission and WooCommerce add-to-cart goals.
- Free
Results & planning
Impressions, conversions, and conversion rate with the leader highlighted, a sample-size & duration planner, notes & hypothesis on every test, downloadable results summaries, one-click "keep showing the winner" after a test ends, and JSON export/import of test setups between sites.
- Free
Privacy & performance
Cookieless, flicker-free, cache- and CDN-friendly. SEO handling your way: canonical, noindex, or off, working with Yoast, Rank Math, AIOSEO and SEOPress. Plus AI copy suggestions with your own OpenAI, Anthropic, or Gemini key.
- Pro
Scale & goals
Unlimited tests, up to 6 variants, advanced goals (scroll, time, active time, WooCommerce purchase with revenue), and AI Magic - describe a change in plain words and it redesigns the variant, with live preview and undo.
- Pro
Analytics
Two-proportion z-test significance, Bayesian probability-to-beat, uplift confidence intervals, SRM detection, device segments, and time-series.
- Pro
Targeting & automation
Audience and query-parameter targeting with traffic weights, page targeting that limits a test to or excludes it from matching paths, scheduling, auto-winner declaration, email/Slack alerts with SRM warnings, a weekly digest, signed webhooks, role controls, and CSV export.
In development
Coming soon
Planned features, none available yet. The tier on each card is where it is planned to land, not a promise of a date; when one ships it moves to the changelog. Multivariate testing is something we're researching, with no commitment yet.
Learnings archive
A searchable library of completed tests with hypothesis, outcome and uplift, so teams stop re-testing the same ideas.
Test templates
Start from proven patterns - headline benefit vs urgency, CTA wording, pricing-page layout, checkout trust badges - with the goal and variants pre-filled.
Scheduled reports
A weekly or monthly PDF or email report with charts per test, for stakeholders who never open wp-admin.
Multi-step funnel goals
Count a conversion only when a visitor completes a sequence - product, cart, checkout, thank-you - with drop-off per step.
Personalization rules
Once a segment prefers a variant, show it to that segment permanently - device, new vs returning, URL parameter - without running a test.
Optional GA4 event forwarding
Mirror impressions and conversions into your own GA4 for cross-analysis. Off by default to preserve the privacy story.
WP-CLI commands
List, start, stop and export tests from the command line, for agencies that script deployments.
Multivariate testing
Test combinations of several elements at once. Genuinely complex, and being explored with no commitment yet.
Be first to test with it
Everything above is built and in final testing. Join the waitlist and we will email you the day it is downloadable.