Pricing
Free runs the test. Pro tells you when to trust it, and automates the rest. Every Pro plan has the same features; pick by how many sites you run.
One email when Pro goes on sale, with the founding code. Nothing else unless you tick the box. Unsubscribe in one click.
$0forever
Create, run and measure tests. No traffic limits, no account.
Coming to wordpress.org. The waitlist hears first.
$49/ yearComing soon
For one site you run yourself.
1 site
14-day refund
Most sites
$149/ yearComing soon
For freelancers and small teams.
10 sites
14-day refund
$299/ yearComing soon
For every client site you manage.
Unlimited sites
14-day refund
Founding offer, once only
For everyone on the waitlist, for a limited time after Pro goes on sale. The code arrives by email the day Pro launches. Renewals are at the standard price.
Same features on every plan. Only the number of sites changes.
Compare Free and Pro line by linePayments and licensing are handled by Dodo Payments, our merchant of record. Applicable taxes are calculated at checkout.
Renewed yearly. If it lapses, Pro settings stop saving; running tests keep running and keep their Pro settings.
Money back within 14 days of a first-time purchase. Email [email protected] and we refund it.
For Pro. The free plugin is supported on the wordpress.org forum.
Each WordPress install uses one activation, including staging copies. Free one up by deactivating the licence on that site.
Questions
No. The free plugin creates, runs and measures tests with no traffic limits. Pro adds analysis, automation and targeting on top and stays an add-on: the free plugin remains installed and active.
Pro features stop at write time. Existing tests keep their weights, targeting, Magic styling and six variants, and running tests keep running. New Pro-only settings can no longer be saved and the analysis reverts to Free.
Pro updates appear in the normal WordPress dashboard Updates screen and install with one click while your licence is active. The free plugin updates from wordpress.org as usual.
Dodo Payments, as merchant of record. Activating your licence sends your licence key and your site's root domain to their licence API. The plugin ships no secret keys and stores no card details.
Single covers 1 site, Professional covers 10, and Agency is unlimited. A site is one WordPress install, so a staging copy uses an activation of its own. Move a licence by deactivating it on the old site and activating it on the new one.
Yes. Every Pro plan has a 14-day money-back window: email [email protected] within 14 days of purchase and we refund it. Refunds are processed by Dodo Payments; the full policy is in the terms.
Everything you set up in Free carries over. Pro switches on in place.