Page builder
A/B testing for Etch
Run cookieless, flicker-free split tests on your Etch pages - free, with no traffic limits and no third-party tracking. Etch is class-first by design, so adding a variant class feels completely native - and this whole site ships Etch-ready to prove the point.
Why it fits Etch
No lock-in
AB Test WP matches variants by a CSS class, so it works inside Etch without replacing your editor or markup.
Fast & flicker-free
The original never flashes - the tested element stays hidden until the assigned variant is applied - and assignment runs in the browser, so Etch pages stay fast and cache-friendly.
Private by default
No cookies and no third-party calls in the page your visitors load. Their data stays in your own WordPress database.
Setup
Adding a test class in Etch
Each variant gets a class from the plugin. Add it to the matching element in Etch - that's the only builder-specific step.
Create the test
In the AB Test WP dashboard, create a test. It generates a class for each variant, for example:
.abtest-hero-cta-v1Add the class in Etch
Select the element → add your class in Etch's class input, the same place you manage selectors. Use the class that matches the version you are editing: the one ending in -default on the original, the one ending in -v1 on the new version.
Pick a goal & launch
Choose a conversion goal - a page visit, an element click, a link click, a form submission or a WooCommerce add-to-cart - then start the test and watch results come in.
Verified against Etch 1 in September 2026. Builders change their panels between major versions, so this page names the version it was checked against. Source: Etch documentation.
What you can test on an Etch site
Anything you can give a CSS class: headlines, calls to action, hero images, pricing tables, section order, or whole landing pages via a URL/redirect test. Free covers two-variant tests with up to three running at once; Pro adds up to six variants, advanced goals, WooCommerce revenue, and statistical significance.
Using a different tool as well? AB Test WP works the same way in every major builder - one plugin across every site you build.
How it works
One Etch page, two variants
No second page to maintain, no redirect, and the same cached HTML for every visitor. Here is the whole mechanism.
Both versions ship in one page
You build both versions in Etch and give each one the class the plugin generated: the original gets the class ending in -default, the new version the one ending in -v1. Both sit in the same page.
abtest-hero-cta-default abtest-hero-cta-v1
The browser picks a side
A visitor arrives on the cached page. Both versions start hidden, then the plugin's script assigns the visitor a variant in the browser and reveals only that one, so the original never flashes and no cookie is set.
50% see A50% see B
The count lands in your database
Impressions and conversions are written to your own WordPress tables. Nothing leaves the site, and the CDN keeps serving the same cached HTML to everyone.
your site → your database
FAQ
Etch questions
The things people ask before their first Etch test.
Where is the CSS class field in Etch?
Select the element -> add your class in Etch's class input, the same place you manage selectors. Use the class that matches the version you are editing: the one ending in -default on the original, the one ending in -v1 on the new version.
Can I test a whole Etch page or template?
Yes. Build the second version as its own page and run a URL split test: the redirect happens in the page head before anything paints, each visitor stays on the version they first saw, and the variant's canonical points at the original by default.
Do I have to use the class field, or does point-and-click work on Etch pages?
Both work. Point-and-click runs on the front end of any page while you are logged in with the admin bar showing, so you can click a headline, button or paragraph that Etch rendered and type the alternative without opening the editor. The class field is there when you would rather build the variant in Etch.
Start testing your Etch pages
The free plugin is in final testing. Join the waitlist and we will email you the day it lands.