Comparison
A self-hosted, no-traffic-limit alternative to Nelio A/B Testing
Both tools live inside WordPress. The difference is where the work happens and how you're billed: AB Test WP runs entirely on your own server, with no pageview limits and a flat annual price.
Competitor details last checked September 2026; sources are under the table.
Where it runs
Your server, your database
Nelio's plugin sends events to Nelio's cloud, which does the heavy processing and stores the results; Nelio acts as your data processor.
How you pay
Flat annual licence, any traffic
Nelio's free tier is 500 tested page views a month on one site; paid plans carry quotas of 5,000 to 200,000 a month, with extra quota sold in blocks.
What you give up
Heatmaps and multivariate
Nelio has both built in. AB Test WP leaves heatmaps to free tools such as Microsoft Clarity and is still researching multivariate.
Who should pick which
An honest split.
Nelio A/B Testing is a capable tool with real strengths. These are the two situations, stated plainly.
Pick Nelio A/B Testing if
- You want heatmaps, scrollmaps and multivariate testing in the same tool.
- You would rather a managed service handle the processing.
- Your traffic sits comfortably inside a page-view quota.
Pick AB Test WP if
- Visitor data must stay on your own server, with no cookies set.
- You never want to think about page-view caps or metered tiers.
- You want one predictable annual price, or a free plan with no traffic limit.
Feature by feature
What each one has.
Every row is a yes, a no, or a short note where yes or no would mislead. Rows where Nelio A/B Testing has something we do not are marked the same way. Sources are under the table.
IncludedPaid Only in a paid plan (either product) On our roadmap Not included
| Feature | Nelio A/B Testing | AB Test WP |
|---|---|---|
| Testing | ||
| A/B testing, free tier | 500 tested page views a month, one site | No traffic limits, up to 3 tests at once, no account |
| Split URL tests | Same free-tier quota as above | Same: free, no traffic limits, up to 3 tests |
| AI assistance | Nelio AI, every plan | Copy ideas, with your own API key |
| WooCommerce revenue per variant | Every plan, within the quota | Paid Add-to-cart goal is free |
| Counts each visitor once | Paid Professional plan and up | On every plan |
| Audience targeting | Paid Basic plan and up | Paid Device, visitor type, URL parameter |
| Test scheduling | Paid Professional plan and up | Paid |
| Email alerts | Paid Professional plan and up | Paid Plus Slack and webhooks |
| SRM detection | Not documented | Paid |
| Multivariate testing | On the roadmap as researching, no date | |
| Heatmaps and scrollmaps | Counted against the page-view quota | Free tools such as Microsoft Clarity do this alongside |
| Where things happen | ||
| Where tests run | Heavy processing on Nelio's servers | Entirely on your server |
| Where data lives | Nelio's cloud | Your own database |
| Cookies | Up to seven cookies, per its help centre | None, cookieless by design |
| Consent handling | Tracks once a consent cookie you configure is set | Stores no personal data; the consent call is yours |
| Builder support | Major builders | Any builder or theme |
| Pricing | ||
| Free tier | 500 tested page views a month, one site | No traffic limits |
| Pricing model | Subscription with page-view quotas | Flat annual licence |
| Cost as traffic grows | Scales with page views | Same price at any traffic |
Sources for Nelio A/B Testing: wordpress.org listing, cookie list, GDPR and consent, plans, checked September 2026. AB Test WP facts come from the plugin itself. | ||
Getting started
Switching is quick.
No migration project. The free plugin runs its first test the same afternoon.
Install AB Test WP
Nelio A/B Testing can stay installed while you compare.
Recreate a live experiment
Tag each variant with a CSS class in your builder, or set up a URL test for whole pages.
Choose a goal
Page visits, clicks, form submissions and add to cart are free; scroll depth, time on page, active time and WooCommerce revenue are in Pro.
Launch
Results accumulate in your own database, with no traffic meter running.
Questions
Answered plainly.
Answers are visible, not folded away, so they can be read and quoted.
What's the main difference?
AB Test WP runs entirely on your server with no pageview limits and a flat annual price, while Nelio meters its free tier by pageviews and does much of the processing on its own servers.
Does AB Test WP include heatmaps?
No, and they are not on the roadmap today. Free tools such as Microsoft Clarity, and most analytics suites, already do heatmaps and scroll maps well, and they run alongside AB Test WP with no conflict. If enough users ask for heatmaps inside the plugin, we will look at it.
Is the free version really unlimited on traffic?
Yes. Because tests run on your own site, there's no pageview cap and no overage billing.
How current is the Nelio A/B Testing information here?
Last checked September 2026. Always confirm current pricing and features on Nelio A/B Testing's own site.
Try the free, self-hosted way.
AB Test WP is in final testing: no traffic limits, no data leaving your site. Join the waitlist and we will email you the day it lands.